How Francesco Corti used only 2 tools to get 60%+ positive reply rate
We recently discovered a Business Development Manager on LinkedIn who shared impressive results from his outreach campaign:
This guy’s name is Francesco Corti. And get this - he did it with just two tools: Karhuno AI and HeyReach. I mean, we had to crown him our Outbound Outlier. Very impressive work and results.
Let me walk you through Francesco's outbound approach that doesn't involve sending 10,000 generic messages... 😇
Francesco decided to "eat his own dog food" by using his own tool's "LinkedIn hot leads finder" feature. What it does is help him first identify relevant LinkedIn content that his leads are engaging on.
In other words, he finds people talking about topics he's interested in, and then filters them however he wants.
Here's one of the posts Francesco discovered (probably while sipping coffee and feeling happy about his brilliant strategy):
Next, he exports the post engagers using Karhuno AI, but only those matching certain criteria - like C-level executives. Because why waste time on people who can't sign checks, right? That's just good business, folks.
Btw, Francesco runs multiple campaigns simultaneously. He scans publicly available content too - we're talking press releases, articles, job boards, blog mentions. Using fancy filters, he can describe what he's looking for in plain English, specifying industries, geographies, roles, and keywords. All Karhuno’s features…
Next stop, prepare a LinkedIn outbound campaign. Here’s what Francesco opted for:
It begins with a connection request containing this personalized note:
Hey {FIRST_NAME},
Saw your comment under the outbound signals post.
I’m testing something similar and you seem like exactly the kind of person whose feedback would be gold.
Would love to connect if you’re open to it!
Notice how he doesn't immediately try to sell you something? 😇
After connecting, he sends this DM:
Hey {FIRST_NAME},
Really appreciate you connecting!
I’m working on a tool that spots real-time buying signals (hiring, funding, tool mentions, etc.) from LinkedIn and the web to help outbound teams reach out at the right time.
Happy to send over a free invite if you're curious to give it a spin.
Let me know!
If there's no reply, Francesco sends one follow-up message:
Hey {FIRST_NAME},
As mentioned, here’s the link to the site:
👉 https://karhuno.com
From there, you can explore the product and log in to start testing it.
It’s 100% free during this beta phase.
Would really appreciate your thoughts if you have a few minutes to explore
And that's it! Three simple messages that managed to get 58 positive replies.
Here are a few similar campaigns and their results: