7 qualified leads from 33 connection requests

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For most lead generation agencies running multichannel outbound campaigns, they all face a situation where they purchase new domains and inboxes for their clients, and then need to wait until they've been properly warmed up. This essentially means that for the first 2–4 weeks, there's no action.

Instead of doing nothing during this time, here's an idea on how you can launch a LinkedIn outreach campaign in the meantime and delight your clients by bringing them early value. As mentioned, to run this campaign you'll need both HeyReach and Clay accounts.

The first thing you'll do is go to Leads in your HeyReach account and add your leads. For export methods, you can choose whatever you want as options are endless.

One of our favorite tactics is to build a campaign for attendees of a specific LinkedIn event. All you have to do here is choose the LinkedIn event import method, choose your LinkedIn account, copy/paste the LinkedIn event attendees' URL, and give your list a name — that's it.

Next, we'll download this lead from HeyReach as a CSV and then import it into Clay. By the way, to download your list, just open Leads again and press the three-dots icon on the right and then download. In Clay, as explained in the video, you're going to create a Lookup Single row so you can see if any of these leads are from your existing contact list, to avoid sending them outreach twice. If they aren't, simply run a GPT prompt to clean the first name of the person, their job title, and the company name. Once cleaned, you can start your LinkedIn campaign.

Here's how ours looked like:

First, we start off by viewing their profile, following them, and liking their most recent post. This is just so our name pops up in their notifications a few times. Then, we send a connection request. This lasts for two days. With the acceptance rate of 51.5%, I'd say that's a job well done.

Then, depending on whether a lead accepts our connection request, we have our first branch. If they don't, we wait for 3 days, then we view their profile once more and like another post. That's it.

If they accept our request, we wait for one day and send our first message. Here's the template:

{FIRST_NAME}, I saw you registered for the LinkedIn outreach vs Cold Email event with Enzo, Alex, Noah, etc. I had a discussion with one of the outbound agencies (OneAway) that attended it, and I'm curious to hear your approach. When you can't find an email address for a prospect, do you disqualify them, or do you have alternative strategies for reaching out?

As for our follow-up routine, we've sent 3. First, we wait 1 day to send the first one. Then another 2 days for the second, and finally 3 days for the third and final follow-up. If they respond at any given time, the campaign is stopped.

Last but not least, here are our follow-up templates.

Follow-up #1

‍I was asking because we have a platform for LinkedIn outreach called HeyReach. Xavier (from Oneaway) uses it to contact prospects on LinkedIn he couldn't find email addresses for. If you are interested in trying this approach, I can give you and your team 10 free seats to try it for 30 days.

Follow-up #2

‍{FIRST_NAME}, I forgot to mention, another thing Xavier told me is that he uses HeyReach to contact on LinkedIn all the OOO responses from email. This gave them 10% more positive responses across 17 clients. Let me know if any of your peers would like to give it a try, and I'll give you 10 seats for free for a month!

Follow-up #3

‍{FIRST_NAME} – I won't bother you with more messages. If I send you a video of how other outbound agencies do LinkedIn outreach through our platform – will you take the time to watch it?

7 leads from 33 connection requests sent... I'd say this is a good day for a sales person.