Send personalized LinkedIn messages to your website visitors

One of the quickest and most profitable inbound-led strategies you can implement for immediate impact is identifying and qualifying visitors to your website.

For example, using a tool like RB2B can help you scrape LinkedIn profiles of your visitors in real-time and push them to your Slack.

Given the current GDPR era and privacy policies around the globe, RB2B's functionality is limited to the US only. Nevertheless, since this is one of the largest markets to compete in, it's still very valuable.

As you can see, I recently started testing two flows with HeyReach's integration with RB2B and started getting instant results like this.

Regardless of how many website visitors you have, not all visitors are created equal. This means you have to qualify them and make sure you reach out to those prospects who are in the market for whatever it is that you're selling.

Not all website visitors are created equal. It's crucial to qualify them and focus your outreach on prospects who are genuinely in the market for your product or service.

Luckily, prospecting tools are very sophisticated these days, and you can use a bunch of filters to nail down your ICP. For example:

• Company size
• Job titles
• Pages they visited on your website
• Company revenue
• Region

Here's how I've set this in RB2B.

Before saving this filter, below you can see I've told RB2B to fire up a Webhook once a lead is identified so the lead gets sent to my HeyReach campaign.

Since I started running 2 different campaigns for 2 different ICPs, it was essential to do the filtering right.

Next, it's time to create personalized LinkedIn connection requests and messages I will send through HeyReach.

Here's how my campaign looks like:

For the connection request, this is the personalized note I'm using:

Thanks for visiting HeyReach.

Let's connect if you are interested to learn about this integration

Once they accept it, HeyReach will send a LinkedIn message 3h later that looks like this:

Hey, I'm glad we've connected.

We just released a new integration with RB2B, which allows HeyReach users to automate a flow like this one.

It's simple: a person visits your page, Rb2b does its magic, and HeyReach takes care of the LinkedIn side.

Let me know if you'd like to learn more about the setup.

I plan to refine this campaign further by adding additional steps. For instance, if a connection request isn't accepted, I might visit their profile and engage with one of their recent posts. HeyReach allows me to automate this without breaking any LinkedIn limits whatsoever. This approach helps me appear in the prospect's notifications.

Obviously, I don't want to spam people or annoy anyone. So it's important to keep that in mind when adding more steps.

Finally, if you need a step-by-step guide on how to set up the RB2B <> HeyReach integration, I recorded an easy-to-follow video for you here.