How Steven closed $49,000 in revenue over 8 weeks

Meet Steven Brady, a GTM operator who's so into AI, he renamed it to "Authentic Interactions.". 😇 Just from that detail, you can tell he’s the real deal.

He generated $49,000 in revenue over 8 weeks. His campaign metrics were impressive: from 85 total leads, 45% accepted his connection requests and 52% replied. He runs multiple campaigns that leverage the same strategy.

Let me show you how Steven did it.

First step is to pick the right thought leader on LinkedIn, then use Trigify to discover high-value leads by monitoring social media for key conversations and trends.

He has multiple thought leaders he monitors, but one of them is Alex Boyd, Co-Founder of Aware. And there are a few reasons why Steven picked him:

1. He knows him personally
2. He knows Aware as a tool very well

These two factors give Steven an authentic way to start conversations with Aware users and fans. He doesn't need to pretend - he's genuinely familiar with Alex and uses Aware himself. This gives him an easy opener and genuine passion to discuss both.

Here’s how that looks in Trigify:

Now, Trigify continuously updates data and imports leads with relevant social signals. You can also see the Clay icon indicating that the lead has already been added to Clay.

As far as Clay is concerned, Steven uses this Clay table.

The goal is to identify leads that match their ICP profile. From a typical list of 10,000 prospects, Steven finds about 718 ICP-fit leads - roughly 7% of the total.

While this percentage might seem low, it's standard for targeted prospecting. The key is using Clay's targeting features correctly, which ensures these leads are high-quality. And quality is what matters!

The Trigify webhook transmits data about LinkedIn interactions, including the type (like or comment) and the actual comment content. Next, Steven uses LinkedIn enrichment to get extra stuff he needs from their profile.

Last but not least is the ICP check. Here’s how the prompt looks:

Analyse the following company data to determine if it fits our Ideal Client Profile (ICP). Our ICP includes companies that:

- Have an employee count between 9 and 50000
- Are located in any of the following: US, GB, CA, FR, ES, DE, NL, CH, CZ, IT, CY, BE, PL, HU, SL, AUS, SG

Here is the data

- Company description
- Company name
- Website URL
- LinkedIn URL
- Industry
- Employee Count
- Location

Based on this information, does this company fit our ICP. Respond with “Fits ICP” or “Does Not Fit ICP” and provide a brief explanation if necessary.

If the ICP-fit is there, leads are then transferred from Clay to HeyReach, using the native integration between the two tools.

Here’s how his LinkedIn outreach campaign looks like in HeyReach:

You can see it starts with an "If Connected" step to segment leads between those Steven is already connected to and those he isn't.

If connected, the following message gets sent instantly:

I’ve been a heavy user of Aware for ~6 months now, lmk if you ever want to trade notes/talk best practices for what’s working on LinkedIn.

Steven doesn’t use AI to write this message and there are no tags. It’s literally a genuine message and precise lead qualification.

If they’re not connected, he sends the same message after a lead accepts the connection request. If no reply, he follows up one day later with:

“This thing is gold” - recent client referring to my LinkedIn Lead Gen checklist/SOP. Keeps you focused on the critical tasks. That actually matter when selling on LinkedIn as you can get this shit done >60 min

LINK

That’s all there is to it.

The secret to closing $49,000 in 8 weeks is out. It’s just being human, bringing value, and speaking to the right leads.