45% reply rate with this sharp GTM motion

Tim is the Co-Founder of Prospera.ai, an AI agent that helps agencies and sales teams increase lead conversion rates with highly-personalized multichannel follow-ups.

When Tim told me his recent campaign pulled a 45% reply rate from 184 messages, I had to know more. His approach? Brilliantly simple yet devastatingly effective.

Here's his exact playbook:

He starts by prospecting on Sales Navigator, segmenting his 1st-degree connections based on company size and job title criteria. Then, he narrows it down to only the DACH region.

Next, Tim leverages Prospeo to export the list and then import it to Clay. As always, it's in Clay where lead enrichment and qualification gets interesting.

Right off the bat, he adds all information by scanning leads' websites and LinkedIn profiles. These are the AI research prompts Tim is using to get this information.

You are an expert in lead research. Your task is to create a summary of the following company. [COMPANY NAME] from [COMPANY WEBSITE]

Here’s another version for LinkedIn profile research.

You are an expert in lead research. Provide me with a summary of the following profile: [LinkedIn profile URL]. Give the output in English. Your goal is to gain an interesting insight from this profile

Once this is done, two columns will catch your eye next:

• Industry model → this is where he gets a straightforward sentence about what they do. For example: "develop custom web solutions and SEO strategies"
• Ideal ICP → he finds out who the ideal customers for each of his leads are. Example prompt: "homeowners and property managers"

Both of these are variables that he uses in his LinkedIn outbound copy. Here's how message 1 looks like:

Hey [FIRST NAME] :)

I saw on your website that you [INDUSTRY].

Since you likely work regularly with [ICP], I’ve put together a short guide on how you can improve conversions with sales AI agents.

If you’re interested, just send me a 👍, and I’ll be happy to share it with you.

Best,
Tim

If they don’t respond to the message, here’s the follow-up:

Hey [FIRST NAME],

Don’t worry, I won’t spam you further 😅. I’m just sending you these two guides that can help you convert more [ICP].

How to create Sales Agents: [LINK 1]
Sales triggers: [LINK 2]

If you want we can set up a call and I can show you a personalized demo of the AI Sales Agent.

The main reason why Tim's approach worked? Leading with value, not pitches. He builds credibility by offering genuinely helpful resources before asking for anything in return.

Which is the main reason why he managed to pull campaign results like these