Expandi review 2025: Features, Pros & Cons, Alternatives

Considering Expandi for your outreach efforts? In this Expandi review, I’m diving into what it does best, where it flops, and if it’s actually worth your time.

I’ll walk you through each aspect of the tool, so by the end of this guide, you’ll know if it’s a “yes” or “pass” for your needs.

Expandi at a glance

Expandi.io is an advanced LinkedIn automation tool designed for salespeople, marketers, recruiters, and lead-generation agencies looking to scale their outreach. 

It offers smart sequence-building with connection requests, follow-ups, and InMail messaging.

Unlike Chrome extensions or API-based automation tools, Expandi operates as a cloud-based solution, mimicking human-like actions through a virtual assistant setup. 

It integrates with webhooks and tools like HubSpot and Zapier for CRM updates and workflow automation. Dynamic personalization wiith data enrichment makes messages more natural and boosts reply rates.

There’s a whole library of templates, too – from product updates to event invites. 

All the templates are designed to increase response rates due to well-thought-out texts. Of course, I had to tweak each one a little and give it some soul, but that's a matter of personal preference.

Expandi includes analytics, A/B testing, and IP rotation. Features like post-engagement targeting and CSV lead imports keep LinkedIn growth on point.

Pros:

• Double-channel outreach: Run outreach on LinkedIn and email simultaneously for better engagement.
• Mobile integration: Manage campaigns and track responses on the go.
• Lead generation:  Automate prospecting and follow-ups to generate more leads.
• Hyperise integration: Personalize outreach with dynamic images and videos.
• Workspaces: Organize and manage multiple campaigns or teams in one place.

Cons:

• Risk of account bans: Some users have reported getting banned, especially on LinkedIn, even though Expandi claims the tool is completely safe. (Trustpilot, G2)
• Not ideal for lead gen agencies:  Scaling can be tricky due to LinkedIn’s limits and potential risks, even with a Whitelabel solution.
• Inbox limitations: You can see replies but can’t respond on someone else’s behalf, which may be a downside for teams managing multiple accounts.
• Not the most impressive UX: Some users find the interface confusing or less user-friendly compared to competitors. After testing it myself, I can definitely confirm this.
• Expensive: At $99 per seat, the cost adds up quickly, even with the Workspaces feature.

Expandi feature overview

With smart targeting, customizable sequences, and live analytics, Expandi helps users prospect faster and more efficiently. 

Here’s what makes it stand out. 👇

1. LinkedIn outreach

Using Expandi for LinkedIn outreach comes with plenty of perks. The whole process starts by tapping into LinkedIn’s SalesNavigator search filters to find your ideal audience and importing that information to your campaign for enrichment.

Then, instead of sending cold connection requests, Expandi warms up your prospects first by automating profile visits, endorsements, and likes. 

You can follow up across multiple channels — LinkedIn, email, and InMail — using automated “if-then” sequences that trigger based on your leads’ actions. 

When it comes to inbox, Expandi.io has two options:

• Inbox: Shows all your messages from LinkedIn campaigns and manual ones.  You can send messages, schedule replies, snooze conversations, archive messages, and check lead info.
• Global Inbox: Lets you manage messages from different workspaces in one place. The status filter categorizes leads based on your connection level, such as first connections, newly connected, or leads you’ve sent a connection request to. 

Additional filters let you sort messages by read/unread status, interaction type, and mark them as unread for easier follow-up.

Clients can get “view-only” access to monitor campaigns, while teammates can make changes. 

What I’m missing here is the ability to reply on behalf of others, just like HeyReach users can, which would definitely speed things up.

When it comes to Expandi’s LinkedIn stats, they are very detailed and track company follows, connections, requests, emails, endorsements, event invites/messages, replies, post likes, and profile visits.

2. Smart campaigns 

Expandi’s Smart Sequences stand out from regular campaigns due to their adaptability. These sequences automatically adjust based on how the recipient interacts. Every time a sequence runs, it checks conditions at each step, allowing flexibility.

For example, if a lead meets the criteria for multiple steps, the system triggers the first applicable step, regardless of where it falls in the sequence.

Just for reference, regular campaigns follow a set schedule. If a step doesn’t get triggered because the conditions aren’t met at the scheduled time, the system won’t revisit it.

You can also combine multiple actions within a single sequence, defining time delays and creating different outcomes based on lead behavior. 

Result? A more personalized approach to outreach. 

Plus, with A/B testing, you can always refine your messages to get the best possible engagement. 

AI Analyzer

​​The AI Analyzer is a special part of Expandi that you can use in all stages – from goal setting to generating replies and analyzing lead sentiment.

Key features include:

• Goal Setting: Tailor your campaign by defining the audience, value proposition, and specific goals like expanding your network or scheduling interviews.
• Sentiment Analysis: Uses AI to assess responses and categorize them into Interested, Maybe,or Not Interested, – perfect for smarter lead prioritization.
  
  

• AI-Generated Messages: Create personalized campaign messages with AI assistance, limited to 15 credits per day, which replenishes daily. Each message costs 1 credit.
• AI-Generated Replies: AI helps generate quick replies in the chat, with 20 credits per day for replies.

💡Note: The AI Analyzer is only available in English.

3. Image and GIF personalization

The coolest part? Ability to send super personalized messages that actually get attention. 

Expandi integrates with Hyperise, so you can drop in dynamic images and GIFs to spice things up.

And no, you don’t need any coding skills at all. Easily upload your visuals or choose from hundreds of templates and stock images. 

You can integrate it with LinkedIn or your preferred email provider and use dynamic text layers with placeholders.

I liked this part overall, but I think it’d be easier if the integration didn’t involve so much back and forth and manual work – like copying the API link and figuring out where to paste it in Expandi.

It’s not super intuitive, so you pretty much have to Google how to set it up. 

Let me save you some time:

1. Go to Settings in Hyperise → Select API → Create an API token and copy it.
2. Head over to Expandi → Go to LinkedIn Settings → Integration Apps → Hyperise Integration → Paste the token.

(Thank me later! 💁🏻‍♀️)

So, once you connect it and customize your image, it’ll look something like this (okay, I might not have gone all out creatively, but just so you get the idea of how it all comes together):

While it took me a bit to figure out where to find the API and how to connect everything, adding the image to the campaign was pretty intuitive. 

Overall, I love it. A personalized GIF or image with a cute puppy face or a hilarious meme? Too good to ignore.

4. Email outreach

Expandi lets you pair up your LinkedIn messages with email follow-ups.

You can create automated email follow-ups based on how the lead responds or interacts. If they open my message but don’t reply, Expandi sends another one, all set up to trigger automatically. 

Expandi knows personalization should be more than just adding a first name to the email, so you can use dynamic placeholders like job titles, company names, or even custom variables you create. 

And one of the most important things — before you start sending cold emails, you can warm up your email account to avoid getting flagged as spam.

💡Two important things to keep in mind:

• Emails with the same subject stay in one thread, while different subjects create separate threads.
• If a lead replies to an email, they will not be automatically paused in the campaign. You will need to manually check your email inbox and pause the lead to prevent sending further automated emails.

You can embed images or videos using the HTML button in the email step + add Hyperise GIFs here as well.

Every email you send gets tracked, so you can see who’s opened it and when. Also, Expandi makes sure you don’t accidentally send duplicate emails. 

It lets you manage email and LinkedIn replies right within the same place, so you don’t need to switch the tabs at all.

Moreover, you don’t have to worry about connecting third-party tools. Expandi works with all the major email providers – Gmail, Outlook, Yahoo – and setting it all up takes just a few seconds.

5. LinkedIn lead generation

Expandi is solid for automating lead generation and keeping a steady flow of qualified leads coming in. 

It’s quite simple to target high-intent prospects by pulling LinkedIn data directly into your campaigns. There are a few ways to do it:

• You can paste a LinkedIn search or Sales Navigator URL into Expandi to import contacts or automate outreach. 
• You can also import your 1st-degree LinkedIn connections, though hidden emails won’t be visible.

As mentioned earlier, Expandi takes care of follow-ups, too. 

You can create automated sequences that adapt to how prospects respond and set specific times for each follow-up to increase conversion rates.

✅Pro tip: Expandi’s Mobile Connector Campaign lets you send more LinkedIn connection requests than the usual limit. It simulates mobile requests directly from the platform, so you don’t actually have to use your phone. 

You can safely send 70-105 requests a week and control this in your account settings. Unfortunately, it can’t personalize connection requests, but you can still send follow-up messages. 

6. Workspaces

Workspaces in Expandi make LinkedIn outreach more collaborative. When you sign up, you automatically get a Workspace, and you can invite others to join. 

Keep in mind that you can only link one LinkedIn profile to a Workspace at a time. If you’ve got another profile, you can create a separate Workspace for it. 

The best part? You won’t need to log in again when switching between those Workspaces.

With the invite feature, you can give team members access to specific accounts. You can set roles like Admin or Workspace Member and tweak permissions to suit your needs.

You can control what users can see, edit, or delete. 

The downside? You can’t let them respond on each other's behalf.

Expandi pricing

Although there’s no free plan, there’s an Expandi free trial, giving you 7 days to test the tool.

Here are the two pricing plans to choose from:

• Business – $99/mo: Unlimited campaigns, LinkedIn + email outreach, smart automation (IP, warm-up, human-like behavior), GIF & video personalization (add-ons), detailed analytics, blacklist, integrations, duplication prevention.
• Agency – Custom pricing (10+ seats): Everything in Business, team roles & permissions, centralized campaign management, client reports, import options, white-label branding, dedicated support, Customer Success Manager.

Honestly, I’m not a fan of non-transparent pricing, and when I tried getting pricing details from support, I had to schedule a call.

Another downside is that 7 days isn’t really enough time to measure the success of your outreach.

On the flip side, HeyReach is completely transparent with pricing and comes with a 30-day trial.

Expandi reviews

The campaign management features, LinkedIn integration, and customer support stand out as major highlights, according to G2 reviews. Plus, the automation features are a fan favorite, earning praise from many users.

On the flip side, some users find Expandi a bit confusing, especially when setting up more advanced workflows or connecting them with external tools and CRMs. A few users also wish for more intuitive navigation.

Other pain points include high prices and limits on search results in LinkedIn Sales Navigator. Some also reported issues with getting banned on LinkedIn which is probably the most concerning aspect.

But overall, a 4.2 is a pretty strong rating, showing that Expandi definitely has its strengths.

Expandi alternative

Think this might not be the best choice for your automated LinkedIn outreach? Take a look at these Expandi alternatives with some seriously competitive features. 👇

HeyReach

HeyReach makes automating multiple LinkedIn accounts simple, letting you connect with over 1,000 prospects each week. 

It’s built for lead-gen agencies and sales teams who want to scale fast and don’t have time for a steep learning curve. ✅

Here’s why it outshines Expandi:

• Easier to scale and auto-rotate accounts.
• More affordable with no per-user fees, so you can grow without draining your budget.
• Built for agencies in the first place, making client and team management a lot easier.
• A cleaner, more user-friendly interface.
• A unified inbox lets you respond on behalf of others.

It’s super intuitive to create automated sequences and manage a few LinkedIn inboxes at the same time. You can track lead drop-offs, analyze campaign performance, monitor lead statuses, and compare results across accounts.

Other Expandi competitors

Objectively speaking, HeyReach is one of the strongest Expandi competitors, but you might want to explore these alternatives as well ⤵️

• LinkedinHelper
• Dripify
• Waalaxy
• MeetAlfred
• SalesFlow
• lemlist
• PhantomBooster

Expandi: worth a shot or not?

Need a cold outreach tool with pretty good features and functionalities? Expandi could be the right choice. But, if you're not in the mood to mess with a steep learning curve and countless guides, it might not be your best fit. 

If you need a highly collaborative inbox, you’ll probably miss the option to respond on behalf of others.

This is where I’d give HeyReach one extra point.

Moreover, if you're an agency, you'll have to hop on a call because agency pricing is not transparently listed. It’s always nice to get at least a ballpark figure upfront, so another point for HeyReach for being super clear about this.

To wrap it up – Expandi definitely has some good stuff for improving outreach strategy, but HeyReach takes the cake with its more intuitive dashboard, better inbox features, transparent and more affordable pricing, and the ability to scale faster.

Want to see it yourself? Book a 1-on-1 strategy call with our team!

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