SalesFlow Review 2025: Features, Pros & Cons, Alternatives

Looking for a LinkedIn automation tool to streamline your outreach campaigns? 

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SalesFlow is a relatively well-known option that promises to make prospecting and lead gen a breeze for startups, sales teams, and agencies. 

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But does it actually deliver?

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I took it for a spin so you don’t have to. In this SalesFlow review, we’ll dive into its features, pricing, pros and cons, and share user feedback. 

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We’ll also analyze SalesFlow alternatives, including how HeyReach stacks up and whether it’s a better option for agencies and teams looking to scale their outreach.

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Without further ado, let’s get started.

SalesFlow at a glance

SalesFlow is a cloud-based LinkedIn automation tool designed to help businesses generate leads, manage outreach campaigns, and engage with prospects at scale.

Its core goal is to automate key LinkedIn actions, such as sending connection requests, follow-up messages, and InMails, so you can focus on closing deals instead of spending hours on manual prospecting. TLDR: ditch the manual grind and generate leads on autopilot.

With SalesFlow, you can create message sequences to interact with leads over time. You can build templates for connection requests and follow-ups manually or with AI assistance. This allows you to personalize messages with details like the prospect’s name, company, or shared interests. 

The platform works smoothly with Basic accounts and premium LinkedIn Sales Navigator subscriptions which unlocks all those advanced search filters.

As part of the onboarding process, SalesFlow includes a gamified reward system that offers incentives for completing essential setup steps, such as connecting your LinkedIn account or launching your first campaign. 

These small milestones help ease you into the platform and get you up to speed.   

Now, while SalesFlow has a lot going for it, I noticed a few quirks that might be major drawbacks for some users.

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✅ Pros of using SalesFlow

✔️ Lead generation, filtering, and management. Simple setup for prospecting and engaging leads.
✔️ Multi-account management. Supports multiple LinkedIn accounts, making it useful for agencies (but more on this later on).
✔️ Done-for-you service. SalesFlow’s team can run outreach campaigns on your behalf.
✔️ Safety and compliance. Cloud-based automation reduces LinkedIn restrictions.
✔️ Reports. Provides insights into campaign performance and response rates.

❌ Cons of Using SalesFlow

⚠️ Unstable tool (per user review reports). Some users on G2 and Software Advice report issues with reliability.
⚠️ Lack of deep segmentation & analytics. Limited data makes it harder to scale results.
⚠️ Inbox limitations. May not allow replying on behalf of teammates and clients.
⚠️ Weird UX. The interface isn’t the most intuitive — some settings are buried under multiple clicks, and navigating it can feel clunky.
⚠️ Pricey. Single-user plans start at $99/month, which is budget-unfriendly for some teams.

⚠️ Limited mobile access.  Not being able to access the platform from the mobile can be frustrating for users who want to perform at least basic tasks on the go.

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SalesFlow reviews

Feedback on G2 shows that users appreciate SalesFlow’s smooth LinkedIn integration, ease of use, and solid campaign management. 

Many users appreciate how its automation features simplify outreach and help manage campaigns without too much hassle.

That said, there are a few bumps in the road. Some users have noted that the data accuracy isn’t always spot-on, and some features they’d love to see are missing. Plus, the design could be more polished for an even smoother experience.

Overall, SalesFlow scores a respectable 4.3 out of 5 on G2. While not perfect, most users seem happy with how it streamlines their LinkedIn outreach.

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SalesFlow feature overview

If you’re in sales, recruiting, or marketing and spend a lot of time on LinkedIn, SalesFlow could be a real time-saver. 

It automates the basics by sending connection requests, follow-up messages, and even InMails, freeing you up so can focus on actual conversations and building relationships.

SalesFlow takes a straightforward approach to lead generation. It helps you filter and manage prospects based on LinkedIn data. According to the information on their website, the multi-account management feature is particularly useful if you’re managing several profiles, a definite plus for agencies and sales teams. 

Beyond LinkedIn, SalesFlow supports multichannel outreach by integrating email campaigns with your LinkedIn activities. The allows you to personalize your emails using key variables, such as first name, last name, company, location, title, and custom fields. You can set your cadences in advance and maintain a consistent, targeted approach across channels.

For those who prefer a hands-off approach, SalesFlow offers a done-for-you service where their team manages your campaigns, which is a nice touch.

On the reporting side, SalesFlow provides insights into your campaign performance, giving you a good overview of how things are going. However, if you’re looking for in-depth analytics and granular data, you might find the reporting features a bit basic.

Let’s take a closer look at what SalesFlow brings to the table.

1. Lead generation, filtering, and management

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SalesFlow aims to streamline your LinkedIn outreach by automating the entire process from identifying prospects to managing full-scale campaigns. 

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It starts with lead generation. You can search for potential leads using LinkedIn’s criteria. SalesFlow adapts to your account type, whether you have a Basic account or use a premium Sales Navigator subscription for advanced filters. 

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This flexibility lets you automate connection requests, follow-up messages and organize your leads, all within a single platform. 

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Creating a campaign is a straightforward and customizable process. Simply navigate to the “List of Campaigns” and select “Create Campaign.” 

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From there, you choose a campaign type, like “New Connections,” and build a multi-step message sequence. This is where you decide whether to send a blank connection request or include a personalized note to make a stronger first impression.

To add a human touch and increase engagement, you can choose actions such as visiting a prospect’s profile, liking their latest post, or endorsing their top skills before reaching out. To successfully mimic human behavior, SalesFlow suggests limiting these to no more than two pre-interaction options. 

Once your message sequences are dialed in, you can fine-tune the campaign settings. This includes setting time delays between messages to avoid appearing spammy, activating reply detection to pause the sequence when a prospect responds, and establishing overall campaign limits to comply with LinkedIn’s messaging quotas. Before launching, you can review everything in the campaign overview.

SalesFlow lets you control your daily outreach by setting specific limits, like 15 to 25 connection requests and follow-up messages per day, to prevent spamming and ensure consistent engagement. 

You can also schedule your campaign by choosing active days (Sunday through Saturday), defining working hours (for example, 10:00 AM to 5:00 PM,) and setting the frequency of outreach (say, every three hours). 

SalesFlow inbox

SalesFlow provides an efficient way to manage your LinkedIn outreach by consolidating all your campaign conversations in one centralized inbox. You no longer need to switch back and forth between platforms, which saves you valuable time. 

However, this centralization refers only to conversations within individual LinkedIn accounts. It does not unify inboxes across multiple LinkedIn accounts.  

The built-in AI reply detection highlights which messages are getting positive responses and which might need extra attention. 

Advanced filters and tagging options help you organize and prioritize your conversations, ensuring you can easily track and manage your lead interactions.

Additionally, SalesFlow offers a blacklist feature that lets you exclude unwanted contacts from your campaign search results by matching specified keywords. You can even set a default blacklist so that these exclusions apply to all future campaigns, and share your blacklist with your team for consistent filtering. 

These are decent features, but they’re nothing to write home about since almost every other tool on the market offers almost similar functionalities. 

2. Multi-account management

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Multi-account management isn’t exactly a SalesFlow’s forte. 

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While it’s true that you can connect multiple accounts (each coming with a price tag), it’s not exactly as streamlined as you’d expect from an efficient LinkedIn automation and email outreach solution. 

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It’s possible to connect your team members’ or clients’ LinkedIn accounts, but only to keep track of their activities and metrics. So, although there is a centralized dashboard, the lack of a unified or shared inbox is a dealbreaker as you can’t run a truly multi-account outreach campaign. Instead of controlling everything from one place, you still have to switch between tabs and accounts if you want to respond to a prospect on your teammate’s behalf. It’s safe to say that the multi-account management feature is functionality-poor.

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Plus, you’ll have to take our (and their support’s) word for it, because when on a free trial, you have to pay the full price of added accounts if you want to see how this multi-account management works for yourself. 

3. Done-for-You service

The DFY package from SalesFlow is designed for agencies or businesses that prefer to outsource their LinkedIn outreach. 

With this service, the SalesFlow team manages your entire LinkedIn campaign, so you don’t have to handle the day-to-day tasks.

What’s included?

Dedicated campaign management
A campaign manager works with you to develop a tailored LinkedIn lead generation strategy. This starts with a discovery call to understand your business, sales process, and ideal customer profile, followed by a guided onboarding and strategy session.

LinkedIn profile consulting
The service includes reviewing and optimizing your LinkedIn profile (and company page if needed) to ensure it’s set up effectively for outreach.

Targeted lead generation
The team builds an audience that matches your ideal customer using advanced Sales Navigator searches. This involves gathering and analyzing data to identify common traits among your best customers.

Copywriting & messaging setup
SalesFlow copywriters create personalized messaging sequences and multiple campaigns for different target segments. 

Reporting & optimization
You receive reports that track key metrics and recommendations for improving your conversion rates.

Integrations
The service offers native integrations with popular CRMs like HubSpot, Pipedrive, Salesforce, and Zapier. This ensures leads are automatically synced to your system, making follow-up and pipeline management easier.

Auditing & maintenance
To ensure consistent performance, the SalesFlow team will perform auditing and security reviews to keep your LinkedIn account in good standing and up to date with the latest best practices. 

While the Done-for-you service is definitely a nice touch, you’ll have to pay €429 per month per user to use it and delegate your entire LinkedIn outreach—setup, execution, and monitoring.

4. Reports & analytics

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SalesFlow provides a comprehensive dashboard that lets you track your campaign performance across both LinkedIn and email channels. The interface offers flexible filters allowing you to view data from the last week, 14 days, or 30 days to help you understand trends over time.

LinkedIn metrics

• Invites sent & accepted. You can see the total number of invites sent and how many were accepted, and you can even break this down by whether a connection message was included or not.
• Connection rates & follow-ups. The system shows your connection rate and tracks follow-up messages sent, including reply rates for each follow-up stage.
• Campaign funnel. A visual funnel provides an overview of your campaign’s progress, from invites sent to connections made and responses received.
• Additional details. You also get insights like the top connection locations and a snapshot of the most successful templates, though these sections may have limited data if there isn’t much activity.

Email metrics

• Emails sent & opened. The dashboard tracks the number of emails sent as part of your outreach and open and reply rates for each email in your sequence.
• Campaign sequence funnel. Like LinkedIn, you can view a funnel for your email campaigns highlighting how each step performs.

General statistics

• The reports section also includes an overall snapshot of your campaign activity, such as total campaign members, active campaigns, and total replies received.
• You can compare performance over various periods to gauge trends and identify areas for improvement.

While the metrics provide a decent overview of your campaign performance, they tend to offer a high-level view rather than deep segmentation. Advanced users might find that the analytics don’t break down data by industry, customer profile, or other granular factors needed for more detailed optimization.

5. Integrations & data flexibility

SalesFlow supports native integrations with popular CRMs like HubSpot, Salesforce, and Pipedrive, which help you consolidate your campaign data in one place. This centralization makes tracking progress more straightforward.

In addition, SalesFlow provides API access along with a Google Sheets add-on. This allows you to export your campaign data into a spreadsheet for custom analysis or further integration with your existing tools.

SalesFlow also features a handy two-way Zapier integration, allowing you to set up multi-touch sales sequences with ease. This integration connects your CRM data and can automatically send connection requests to inbound leads, ensuring your sales pipeline stays up-to-date.

For more flexible targeting, SalesFlow offers an option to import CSV files. This feature lets you upload large lists of customers or prospects, ensuring all necessary information (like URL, first name, last name, company name, and any custom fields) is included.

Finally, exporting data is equally simple. You can export campaign data to a CSV file to set up email campaigns, share it with your team, or manually import it into your CRM so that you can keep your prospect lists current.

SalesFlow pricing plans

SalesFlow offers a single-user Pro plan with different billing options based on the subscription length. The longer the commitment, the lower the monthly cost.

Pro Plan Pricing

What's Included in the Pro Plan?

✔ Send from 400 invites per month
✔ Follow-up messaging sequences (up to 2,000 per month)
✔ Send up to 800 Open InMails
✔ Advanced reporting & statistics
✔ Works with Basic & Sales Navigator accounts
✔ Real-time AI-driven lead management inbox
✔ Team management features

A 7-day free trial is available. 

Plans for teams & agencies

SalesFlow’s higher-tier plans offer additional features.

• Teams. Includes everything in Pro, plus team management features & dedicated customer support.
• Agencies. Custom pricing with unlimited client management, API access, security settings, and white-label branding.

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Unfortunately, their pricing is not very transparent. I tried to get more info about it but had no luck. For specific details or deals for your team, you’ll need to contact their customer success reps.

SalesFlow alternatives

Not quite convinced that SalesFlow is the perfect fit? 

Perhaps you’re finding their interface clunky, the analytics too basic, or the pricing a bit steep. 

If so, it might be a good idea to explore alternatives that offer more flexibility and advanced features.

HeyReach

HeyReach is a compelling alternative to SalesFlow. Designed for agencies and sales teams, It lets you automate outreach across multiple LinkedIn accounts simultaneously, connecting with hundreds or thousands of prospects each week. 

This is a real breakthrough for lead generation, especially if you manage 50+ accounts.

One of HeyReach’s standout features is its unified inbox, which consolidates messages from all of your accounts into a single, easy-to-manage space. This makes collaboration effortless as your whole team can stay on the same page without constant account-hopping. 

HeyReach also offers incredibly smooth CRM integrations, so you can plug it into your existing workflow without skipping a beat. And when it comes to analytics, HeyReach really shines. You get detailed, agency-focused insights that show you exactly where your leads are dropping off and which messages are resonating with your audience. Plus, it’s possible to adjust your strategies on the fly based on trends and metrics. 

What sets HeyReach apart from SalesFlow:

• Designed for agencies. HeyReach is built to support multi-account management with advanced tools for client and team oversight.
• Budget-friendly. Transparent, per-sender pricing means you can scale your operations without the steep per-user costs often seen with SalesFlow.
• Unified inbox. Instead of relying solely on LinkedIn’s native inbox, HeyReach provides a unified interface to manage all your, your team’s, and clients’ conversations efficiently.
• User-friendly experience. With an intuitive interface and smoother workflows, HeyReach makes it easy for both beginners and seasoned professionals to launch and manage campaigns.

Unlike SalesFlow, HeyReach offers:

• More affordable plans — HeyReach Starter plan is $79 per month per sender, while Agency plan has a flat fee $79 per month for 50 senders, and Ulimited plan gets you unlimited senders (for real!) for $199.
• No hidden pricing — You can connect multiple accounts without needing custom deals.
• Faster setup — No demos or negotiations required.

If budget and transparency are concerns, HeyReach offers a more cost-effective solution for LinkedIn outreach.

Other SalesFlow competitors

If you’re still exploring options, you might also consider:

• Expandi. A cloud-based tool known for its strong personalization features.
• LinkedHelper. A browser-based automation tool with comprehensive workflow automation.
• Lemlist. Primarily focused on email outreach but also offers LinkedIn automation capabilities.

Final thoughts: is SalesFlow worth it?

SalesFlow is a solid LinkedIn automation tool that streamlines tasks like lead generation and multi-account management and even offers a done-for-you service to reduce manual effort. It helps produce high-quality LinkedIn leads and can refine your outreach strategy by minimizing human error and bandwidth issues. We do like their Done-for-You feature.

That said, there are some drawbacks. The analytics are somewhat basic, the user experience has quirks, and the pricing tends to be high. On top of it all, the multi-account management leaves much to be desired. 

If you’re looking for a more affordable and scalable solution, especially with a unified inbox that makes managing multiple accounts easier, HeyReach might be the better choice. It offers transparent pricing and a more intuitive interface, which can be a real lifesaver for agencies wrangling multiple LinkedIn accounts. 

To learn more about how we can help, book a call with one of our experts and start growing your network strategically. 

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