They say sales is a numbers game, but what if your numbers are wrong?
Reaching out to leads with outdated phone numbers, misspelled names, or generic company emails isn’t just frustrating; it’s a waste of time. And in sales, wasted time means lost deals.
B2B contact data decays at an average rate of 22.5% per year, and in some industries, that number climbs as high as 70%. That’s where data enrichment tools come in. By continuously verifying, updating, and enhancing your lead lists, they help sales teams cut through the noise, personalize outreach, and connect with high-value prospects faster.
And yes, when done correctly, data enrichment is completely legal, as long as it complies with privacy regulations like GDPR and CCPA and relies on publicly available or lawfully obtained data.
Why would you need data enrichment tools
Most of the buyers today expect tailored outreach. With additional pressure of FOMO around AI everyone is trying to understand how that will reshape personalization in outreach.
Yet, one is sure - no quality data, no personalization. If your CRM is full of outdated emails, missing job titles, or incorrect contact details, your outreach won’t land.
Not to mention the quantity of people and information one needs to verify. In today's context it would be mission impossible without data enrichment tools.
But with so many options out there, which one is the best fit for your sales strategy? Let’s break down the top B2B data enrichment tools to help you choose wisely.
Best B2B data enrichment tools
Not all data enrichment tools are created equal. The best one for you depends on your needs, company size, budget, and workflow.
Some tools specialize in real-time LinkedIn data extraction, while others offer deep firmographic insights or seamless CRM integration.
Let’s explore the best data enrichment tools to help you find the best fit.
HeyReach
Overview
HeyReach is a LinkedIn automation platform designed for agencies and sales teams looking to scale outreach efficiently. It enables effective data import from LinkedIn Sales Navigator, ensuring your lead lists stay organized, enriched, and ready for outreach.
Key Features
- Sales Navigator Import: Easily bring in and manage lead lists for efficient outreach.
- Unlimited LinkedIn Accounts: Scale outreach while maintaining account safety.
- CRM & Tool Integrations: Connects effectively with Clay, Apollo, and more.
Pricing
Starts at $79 per seat/month, with agency plans at $999/month and unlimited options at $1,999/month.
Bottom Line
Perfect for agencies and startups using LinkedIn for outbound, HeyReach simplifies automation, lead enrichment, and multi-account management.
Clay
Overview
Clay is a data enrichment platform that aggregates over 100 premium data sources, allowing teams to automate lead generation and personalize outreach at scale. It integrates directly with HeyReach for seamless workflow automation.
Key Features
- Extensive Data Integration: Pulls from 100+ data providers for comprehensive enrichment.
- AI-Powered Research: Automates prospect research and messaging.
- CRM & Tool Integrations: Syncs enriched data directly with CRMs and sales tools.
Pricing
Starts at $149/month, with higher plans for larger data needs and enterprise solutions.
Bottom Line
Great for growth teams looking to automate lead enrichment, personalize outreach, and scale prospecting efficiently.
RB2B
Overview
RB2B is a data enrichment platform that specializes in identifying and providing detailed information about website visitors, transforming anonymous traffic into actionable leads. It integrates HeyReach to enhance lead generation strategies.
Key Features
- Visitor Identification: Uncovers the identities of website visitors, including names, job titles, companies, and contact details.
- Real-Time Alerts: Notifies teams instantly when high-value prospects visit their website.
- CRM Integration: Syncs enriched data directly with existing CRM systems for streamlined workflows.
Pricing
RB2B offers a free plan with limited monthly credits and a premium plan for expanded features and higher usage, with pricing details available upon request.
Bottom Line
Ideal for businesses aiming to capitalize on website traffic, RB2B provides valuable insights into visitor behavior, enabling more targeted and effective outreach efforts.
Cognism
Overview
Cognism is a premium sales intelligence platform that provides accurate B2B contact and company data. It helps sales and marketing teams connect with their ideal prospects with an extensive global coverage, including over 50 million mobile phone numbers in the US and 120+ million contacts in Europe.
Key Features
- Prospector: Build targeted lists using advanced filters to find decision-makers who match your ideal customer profile.
- Enrich: Enhance and cleanse your existing CRM data, ensuring it's up-to-date and complete.
- Intent Data: Identify prospects actively searching for solutions like yours, allowing for timely and relevant outreach.
Pricing
Cognism offers customized pricing based on business size and needs which ranges from $1,500 to $25,000 per year. All plans include a flat platform fee plus a per-user fee, covering data maintenance, setup, onboarding, and support services.
Bottom Line
Ideal for businesses seeking accurate and compliant B2B data. Cognism's robust features and extensive global coverage make it a valuable asset for enhancing lead generation and sales strategies.
Prospeo
Overview
Prospeo is a contact data enrichment tool that helps sales teams find verified emails and phone numbers to improve sales outreach and lead generation.
Key Features
- Email & Mobile Finder: Extracts verified contact details from LinkedIn profiles.
- Sales Navigator Export: Enriches LinkedIn lead lists with contact info.
- Email Verifier: Ensures high deliverability with real-time verification.
Pricing
Starts at $39/month, with higher plans for more credits and business needs.
Bottom Line
A great tool for sales teams looking to enhance outreach with accurate data straight from LinkedIn and domain searches.
Databar.ai
Overview
Databar.ai is a no-code platform that automates data collection, enrichment, and visualization by connecting to over 1,200 APIs.
Key Features
- No-Code API Connectors: Access a vast array of data sources without coding.
- Data Enrichment: Automatically enhance datasets with additional insights.
- Integrations: Easily connect with tools like Google Sheets and HubSpot.
Pricing
Plans start at $39/month, with advanced features available in higher tiers.
Bottom Line
Perfect for teams looking to automate customer data enrichment without coding and streamline workflows with API integrations.
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Store Leads
Overview
Store Leads is a comprehensive data enrichment platform that specializes in providing detailed information on e-commerce stores, aiding in lead generation, market research, and data enrichment.
Key Features
- Extensive E-commerce Database: Access data on over 12 million active e-commerce stores, updated weekly.
- Advanced Segmentation: Utilize powerful filters to define target audiences based on various attributes.
- CRM Integrations: effectively integrate with platforms like HubSpot and Salesforce for automated data enrichment.
Pricing
Plans start at $75/month, with higher tiers offering additional features and data access.
Bottom Line
Ideal for businesses seeking in-depth insights into the e-commerce landscape, Store Leads offers robust tools for data enrichment and lead generation.
Apollo.io
Overview
Apollo.io is a sales intelligence platform that helps businesses discover, engage, and close deals with a vast B2B database and advanced prospecting tools.
Key Features
- Data Enrichment: Automatically updates CRM records with 30+ data points.
- Advanced Prospecting: Uses 65+ filters and buyer intent data to find high-quality leads.
- Sales Engagement: Supports automated email sequences and integrated calling.
Pricing
Plans range from a free version to $99/user/month, with custom pricing for enterprise solutions.
Bottom Line
A great all-in-one solution for sales teams looking to enrich data, target leads effectively, and automate outreach.
Ocean.io
Overview
Ocean.io is an AI-driven B2B sales and marketing intelligence platform that assists businesses in identifying and prioritizing high-value accounts through advanced data enrichment and lookalike modeling.
Key Features
- AI-Powered Account Targeting: Utilizes artificial intelligence to identify and prioritize accounts that closely match your ideal customer profile.
- Lookalike Modeling: Finds company details similar to your best customers, expanding your prospecting opportunities.
- Data Enrichment: Enhances existing data with comprehensive firmographic and technographic information for more informed decision-making.
Pricing
Ocean.io offers a 14-day free trial, with advanced features available in higher tiers.
Bottom Line
Ideal for B2B companies focusing on account-based marketing, Ocean.io leverages AI to streamline prospecting and data enrichment, enabling more targeted and efficient sales strategies.
LeadGenius
Overview
LeadGenius is a B2B data enrichment platform that combines machine learning with a global network of human researchers to provide customized data solutions. It assists sales and marketing teams in scaling their outbound processes.
Key Features
- Custom Data Solutions: Provides personalized, international, and vertical data to match your ideal customer profiles.
- Account and Contact Monitoring: Offers continuous monitoring to keep your CRM data accurate and up-to-date.
- Competitive Intelligence and Purchase Intent: Delivers insights into competitors and identifies prospects with high purchase intent.
Pricing
LeadGenius offers a free trial, and pricing is customized based on business size and requirements. To get exact pricing, you’ll need to request a quote.
Bottom Line
Ideal for businesses seeking tailored data solutions, LeadGenius combines advanced technology with human expertise to enhance lead generation and sales strategies.
Lusha
Overview
Lusha is a B2B sales intelligence platform that provides accurate contact and company information to help recruitment and sales teams connect with their ideal prospects and marketing teams lead successful marketing campaigns.
Key Features
- Contact Information Retrieval: Access direct phone numbers, landlines, and emails.
- Chrome Extension: Find and save contact details directly from LinkedIn.
- CRM Integrations: Sync seamlessly with Salesforce, HubSpot, and Pipedrive.
Pricing
Lusha offers a free plan, with paid plans starting at $14.95month and custom pricing for enterprise solutions.
Bottom Line
Great for marketing teams looking for verified B2B contact data with easy LinkedIn and CRM integration.
BetterContact
Overview
BetterContact is an AI-powered waterfall enrichment tool that aggregates over 20 data sources to find and verify email addresses and mobile phone numbers, enhancing lead generation and outreach efforts.
Key Features
- Comprehensive Data Aggregation: Access to 20+ data providers, including Apollo and Hunter, ensuring a high rate of data quality.
- High Verification Accuracy: Offers 99.5% email verification accuracy through multi-layer verification processes.
- Effective Integrations: Provides native integrations with platforms like Clay, HubSpot, and Google Sheets for streamlined workflows.
Pricing
Plans start at $15/month for 200 credits, with higher tiers offering increased credits and additional features.
Bottom Line
Ideal for sales and marketing professionals seeking accurate and efficient contact data enrichment, BetterContact's extensive data sources and high verification accuracy make it a valuable asset for enhancing outreach strategies.
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Datanyze
Overview
Datanyze is a B2B sales intelligence platform that helps professionals find and connect with prospects by providing actionable contact information, including email addresses and direct dial numbers, directly from LinkedIn profiles and company websites.
Key Features
- Chrome Extension: Extracts contact and company data from LinkedIn and websites.
- Icebreakers: Provides curated insights for personalized outreach.
- Technographic Data: Identifies technologies used by target companies.
Pricing
Datanyze offers a free trial, with paid plans starting at $29/month for 80 credits and higher tiers for more data.
Bottom Line
A great choice for sales teams looking to enrich contact data and personalize outreach effortlessly.
ZoomInfo
Overview
ZoomInfo is a leading B2B intelligence platform that provides comprehensive business data and analytics to help companies identify, connect with, and engage targeted prospects effectively.
Key Features
- Extensive B2B Database: Access to detailed information on millions of businesses and professionals.
- Advanced Search Filters: Utilize various criteria to pinpoint ideal prospects.
- Real-Time Data Enrichment: Keep your CRM data accurate and up-to-date with continuous updates.
- Integrations: Seamlessly connect with popular CRM and marketing automation platforms.
Pricing
ZoomInfo offers customized pricing based on specific business needs and requirements; interested users should contact their sales team for detailed information.
Bottom Line
Ideal for businesses seeking in-depth market intelligence, ZoomInfo equips sales and marketing teams with the data necessary to enhance lead generation and drive revenue growth.
Warmly
Overview
Warmly is an autonomous sales orchestration platform designed to help revenue teams identify, track, and connect with website visitors who are ready to convert. By de-anonymizing site visitors and monitoring buying signals, Warmly enables personalized engagement through chat, email, and LinkedIn.
Key Features
- Website Visitor Identification: De-anonymizes individuals and companies visiting your site, providing actionable insights.
- Intent Signal Monitoring: Tracks both first-party and third-party buying signals, such as page views and job changes, to assess prospect intent.
- Automated Engagement: Facilitates personalized outreach through automated emails, LinkedIn messages, and chatbots.
- CRM and Tool Integrations: Seamlessly integrates with CRMs, Slack, sequencers, and more, ensuring a cohesive sales and marketing operation.
Pricing
Warmly offers a free plan that allows identification of up to 500 website visitors per month. Paid plans start at $499/month for the Micro plan, which includes unlimited seats and 5,000 monthly visitor revelations.
Bottom Line
Ideal for revenue teams aiming to convert anonymous website visitors into qualified leads, Warmly's comprehensive features and integrations streamline the sales process and enhance lead scoring.
Snov.io
Overview
Snov.io is a sales automation platform that offers lead generation, email verification, automated outreach, and CRM management to streamline sales processes.
Key Features
- Email Finder: Collect pre-verified email addresses based on domains, companies, or individuals.
- Email Verifier: Reduce bounce rates with a 7-tier email verification process.
- Email Drip Campaigns: Automate personalized email sequences and follow-ups.
- Sales CRM: Manage leads and track deals with an integrated CRM.
Pricing
Snov.io offers a free plan, with paid plans starting at $30/month and scaling up based on credits, email recipients, and additional features.
Bottom Line
A great choice for businesses looking for an all-in-one tool for lead generation, outreach automation, and CRM management.
Breeze Intelligence
Overview
Breeze Intelligence is HubSpot's AI-driven data enrichment solution, designed to enhance your CRM by unifying data from public sources, trusted third-party data, and online interactions. It enriches contact and company records with over 40 attributes, providing a comprehensive view of your prospects and customers.
Key Features
- Data Enrichment: Automatically adds missing information to contact and company records, such as industry, annual revenue, number of employees, and social media profiles.
- Buyer Intent: Identifies high-fit, high-intent customers based on market and web activity, allowing for targeted engagement.
- Form Shortening: Simplifies form submissions by pre-filling known information, reducing friction and increasing conversion rates.
Pricing
Breeze Intelligence operates on a credit-based system, with packs sold in increments of 100, 1,000, or 10,000 credits per month. Each enriched record consumes one credit. Unused credits do not roll over to the following month.
Bottom Line
Ideal for businesses using HubSpot, Breeze Intelligence ensures data accuracy and completeness, enabling more personalized and effective marketing and sales strategies.
FullContact
Overview
FullContact Enrich is a data enrichment service that provides comprehensive personal and professional insights by linking billions of offline and online identifiers. This enables businesses to understand and engage with customers and prospects as real individuals in real time.
Key Features
- Multidimensional Insights: Access thousands of personal and professional data points, including demographics, social profiles, and firmographics, to create a holistic customer view.
- Real-Time API: Integrate real-time data enrichment into your applications, ensuring up-to-date information for personalized interactions.
- Ethical Sourcing: Utilize permission-based data collected in accordance with high ethical standards, ensuring privacy and compliance.
Pricing
FullContact offers a free trial, with paid plans starting at $99 per month for the Essentials plan.
Bottom Line
Ideal for businesses aiming to enhance customer understanding and engagement, FullContact Enrich offers robust data enrichment capabilities with real-time integration, supporting personalized and effective marketing strategies.
Personalize outreach faster with the right tool
Picking the right data enrichment tool isn’t just about having more data, it’s about having the right data.
Clean, enriched, and up-to-date contact details make all the difference in conversion rates, helping you reach the right decision-makers faster and personalize your outreach with confidence.
With HeyReach’s direct integrations with top enrichment tools like Clay and RB2B, you can streamline your enrichment process and supercharge your outbound sales.
Ready to improve data management and hit your sales targets faster? Schedule a 1-on-1 strategic call, and let’s build the best setup for your team.
